Jon Hung

Part two: Proposals

My claim: BSB could do more to harness and establish their presence on the web. To do so, I see three actionable items for their webpage: 1) Improving their search engine visibility by creating keyword – rich content, 2) Include community responses from Yelp and other sources to express their partnership with the Oakland neighborhood and 3) Incorporate visual content with photos and dynamic design to incite curiousity and visual appeal which are so key to the Bakesale Betty experience.

This would allow a three-part benefit: increase customer counts, express community partnership, and align its web identity to better match the offerings of BakeSale Betty

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Part one: An Introduction
Many people know of Bakesale Betty’s – the delicious bakery and fried-chicken sandwich dispensary on the corner of 51st street and Telegraph in North Oakland. A few of you also may know how much I love this place by how often I eat there. Yes, I do live two blocks from it, but those who have visited the place know it’s much more than proximity that keeps you coming back. To put it succinctly: the food is delicious, the atmosphere amiable, and the whole store creates an emotional bond that is more than the sum of its crumbs. However…

I became interested in a problem with their business model when one day, two weeks ago, I cruised to Betty’s late in the afternoon, intending to pick up a chicken sandwich for dinner. They were sold out.

Me: Awwww man, I wanted me sum chicken! (lack of eloquence due to fried chicken deficiency)
Jose (behind the counter): next time you want some this late, call us!

He hands me their business card.

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