The Door in the Face
A familiar situation
Will you donate $1000 to our organization? [Response is no].
Oh. Well could you donate $10?”- or how about this one -
Can you help me do all this work?
Well can you help me with this bit?”
- from Wikipedia -
Many of us will reluctantly answer yes to the second question, due to an effect called “door in the face” by social psychologists. We’ve fallen victim to this powerful technique which is readily employed by salesman, fundraisers, and even our friends.
But, are you familiar with the opposite effect, called the foot in the door? It’s another trap which is less known and trickier to pull off. Used correctly, it can help you design a survey that creates increased conversion rates.
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