Jon Hung

User Experience, design, etc

recycling packages: folding tab design pattern for disassembly

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While I was cleaning my room and flattening boxes for recycling, I noticed a neat feature on the shoe box of my most recently purchased pair of Keds. A tab in the cardboard box design that allows a person to easily flatten & recycle the box without tearing, cutting or pulling tape and staples.

It took a minute to notice the affordance and the proper interaction — I even ended up ripping one corner apart before noticing it — but once I learned it, I was amazed at the simplicity. Not as jaw-dropping as some other packaging design, but this attention to detail is micro-ingenuity that I admire.  This box design allow manufacturers to save on materials (tape, cardboard, metal staples) simply by leaning on the human mind to learn a new pattern for interaction.

Written by jon

July 31st, 2010 at 1:43 pm

Posted in design, greenthink

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